Despite his bat shyt political rants, one of my favorite comicbook writers is Peter David.
He’s been writing comics for some 30+ years, and probably his main claim to fame is his 12-year run on the Incredible Hulk in the 80’s and 90’s — where he went deep into how the Hulk is essentially a guy with multiple personalities, writing several wildly popular takes on the character (from the brilliant “Joe Fixit” grey version of the hulk… to the merged hulk who was a combination of the Banner, the savage green hulk, and the crafty gray hulk… to the plot twist version of the hulk who would turn back into banner if he got too mad…) whose ideas have been heavily used in the recent Marvel movies. And when I decided to convert my “Enoch Wars” novels into comicbook scripts, one of the first books I bought on the subject was Peter David’s excellent book:
“Writing Comics & Graphic Novels”
I found this book extremely fascinating and helpful.
But, not just for comicbook writing, but copywriting, too.
Take, for example, this snippet:
“There is no one way to tell a story well. There is, however, only one way to tell a story badly: bore the reader…to quote Howard Beale in Paddy Chayefsky’s Network, “We’re in the boredom-killing business.”
“Boredom-killing business.”
A very good way of thinking about email copywriting & marketing.
For ways to kill the boredom in your emails check out:
Ben Settle
