People keep asking me variations of this question lately.
(Via email, podcast interviews, etc)
So, myaswell answer it:
“Been on Email Players for a while now, has totally changed my email approach, thank you. Quick question after reading your recent reiterations on “don’t give value in email copy”. I know you think the “law of reciprocity” is a crock, but what are your thoughts on Gary Vaynerchuk? He’s all about value up front and then leveraging that relationship to grow your business. Cheers and thanks for your training.”
What does elBenbo think of Gary Vee?
I’m indifferent.
I don’t know all that much about him, either way.
He’s obviously doing something right, though, with his massive success, the way people on facebook faint like liberals at an Obama campaign speech whenever he speaks, and pay through the nose to touch his sleeve and get him to talk at their events, etc.
But, I will say this:
I disagree about this idea of “incubating” new opt ins (if that’s what the reader is referring to) with several days of free stuff before (gasp!) including a link where they can buy something that will improve their lives. It’s easy (I do it every single day) to sell, give value, and build a relationship at the same time.
Frankly, I don’t know why people find this so hard to grasp.
Mail order and space ad people have been doing it for decades.
And you know what?
It’s even easier to do it with email.
At least, the way I teach.
And you know what else?
I just so happen to teach 10 ways to build a relationship with your email list (that work while also selling) in the May “Email Players” issue that goes to the printer tonight.
Subscribe here to grab it before it’s too late:
Ben Settle
