OK, so yesterday I left you on a goo-roo “cliffhanger.”
Remember that?
How I was getting bored of showing all the stuff they do that the average marketer should avoid… and wanted to talk about something they do that IS worth studying to make more scratchola?
Well, here goes…
Once upon a time, I had to study Winnie The Pooh and its effect on culture. Yes, it was kind of strange for a college level class. But kind of entertaining, too.
Anyway, I especially remember Tigger’s analysis.
And how the author purposely made it so he seemed “bigger” than he was to the other animals. In fact, the writer had Pooh say (about Tigger): “He always seems bigger because of his bounces” — meaning Pooh and everyone else see Tigger as being bigger/taller than he actually is due to all his obnoxious bouncing around.
Well, guess what?
In a lot of ways, that’s exactly what goo-roos do, too.
And it’s SMART.
In fact, there is a lot of power in being perceived as the top dawg (or a top dawg) of your niche.
The “go to” person.
The one positioned at the TOP of the mountain.
The (dare I say it?) guru.
Like ’em or hate ’em, they all do this brilliantly.
Sometimes they legitimately ARE the best there is.
Many times… not so much.
But it’s undeniable that being at the top of the “food chain” makes people psychologically more likely to want to do business with you (and nobody else) — regardless of price or conditions.
So that’s one goo-roo gig worth serious study.
To see how they “bounce” in a way that puts them above their competitors and look “larger” to their market.
Hey, it’s what goo-roos do best.
Ben Settle
P.S. There is one VERY easy way to “bounce” like this that Ken McCarthy (an absolute master at positioning) once taught me. Something anyone can do to position yourself as a trusted expert and, in fact, is probably EASIER to do when starting out than if you’re already established.
Details on page 36 of “Crackerjack Selling Secrets”:
