A question from an Email Player of the Horde:
Let me ask you: have you ever apologized for the angle or content of an email? Or see any value in it or an instance in which apologizing is necessary (other than unfulfilling a promise, forgetting to post a link, or some other customer service related error)?
The context:
Last year, someone in a copywriting group said something (oh noes!)… nice… about Trump.
From what I remember, it wasn’t from a Trump fan.
In fact, it was more of a “orange man bad, but you can still learn something from him…”
The result?
A bunch of cherries complaining.
And, one of the people running the group publicly apologizing, groveling for forgiveness, virtue signaling and hamster-spinning all over the place to appease a gaggle of mush cookies and sob sisters who probably were too busy holding candlelight vigils over being offended to ever buy anything anyway.
To answer the question:
No.
Never apologize.
If you legitimately screw an order up or something like that, that is one thing.
But to apologize for content intended to help people that someone gets offended by?
What would be the point.
Let them go.
In fact, what I do is encourage them to haunt my competition, triple down on creating more of such content, and drive the rest of the rats off the ship before they infest it more, and attract more such types.
Go here next:
Ben Settle
