A timely question:
Yooo, Ben. Hope you are doing well. I wanted to ask you something and it’s like seriously bothering me. English is my second language and I have been studying copywriting for over a year now. But whenever I write, it always feels like I am short of words. It’s like I lack the wordplay that great writers have. It’s bland like chatgpt. I don’t know if that can be improved and if it can be. Then how?
First, it’s good he recognizes how bland fapGPT-created emails are.
Watching copywriters get morning wood over fapGPT is as amusing as it is astonishing.
Second:
If your writing is bland that’s not a writing problem that’s a “you” problem.
Meaning:
You’re probably not pouring “you” into it at all. It should be 100% you — not only the way you talk in real life to people but, if you want to take it even farther… your thought patterns. I invented a term for this that I wrote about in the February Email Players issue I call:
“Greasy voice writing”
So not only writing like you talk.
But also writing as you think.
i.e., your unique, peculiar thought patterns.
However words appear in your mind that’s how they appear on paper.
(Or on the screen, whatever)
They will be flawed, imperfect, full of adverbs (I love adverbs), passive voice, run-on sentences, and a whole bunch of other things that’ll drive writing snobs batty. But nobody should care what broke writing snobs think — only what works.
Try that and see what happens to your writing.
For more email writing and copywriting go here:
Ben Settle
