Just got back from a short road trip.
I left Monday, got back last night, and went to a town that’s over 3 hours away just to get my car looked at (since it hit the 75,000 mile mark and needed some work done on it).
But… why drive 3 hours away?
Why not just get the car checked on locally?
Because (1) I live out in the boonies and (2) I have this “thing” about making sure only people who specialize in my kind of car do any expensive work on it (and the closest dealer for my kind of car is 3+ hours away).
Yes, it’d have been faster going to a local mechanic dude.
And yes, I’d have saved a bunch of the green stuff.
But it ain’t about money or time.
It’s about getting the job done right, by people who SPECIALIZE in the exact kind of car I drive.
In this case, I don’t care about cheap.
And I don’t even care about friendly service, either.
I just want the job done right.
Because, let’s face it… if something goes kablooey while driving down the highway, the fact I saved $100 and a few hours of time won’t be much comfort whatsoever.
Yes, it’s true — not everyone wants a good price.
Or fast service.
Or even to be greeted with a smile.
Lost of people just want a specialist.
If, for example, they need brain surgery, they probably won’t care if the surgeon charges through the nose or is a complete jerk who wouldn’t know good customer service if it ran up and bit him on the bum.
And you know what?
There are people in YOUR market like this, too.
People who want the best.
Won’t feel satisfied buying from anyone else.
And are willing to pay big for it.
Hey, just something to chew on…
Ben Settle
P.S. A few people have been asking me when I’m going to accept new Crypto Marketing Newsletter subscribers again.
Answer:
Most likely in early January.
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