I’m not a fan of a lot of Eastern philosophy.
But, I dig this quote:
“When a foolish man hears the Tao, he laughs out loud”
Why?
Cuz it has sooooo many applications.
Especially with the contrarian info I use (and teach).
For example, goo-roo fanboys laugh whenever I say:
- You can’t “scientifically” test email (it’s impossible)
- Pitch something every day
- Ignore online sales letters when studying copywriting (especially copy for big launches)
- Don’t worry about typos
- Strive for MORE (not less) opt outs
- And, especially, stop giving out all your best ideas, content and tips free as “PROOF!”
Etc, etc, etc…
All the goo-roo fanboys laugh at the above.
Some even go on forums and rail against it.
After all, if something contradicts all the bullshit they’ve been wasting their money on, it’s only natural for cognitive dissonance to kick in and force their (already pooped out) rationalization hamsters to spin even faster…
Hey, do what you want.
What I care about is what works.
What saves time.
And, what brings in the most sales.
If someone wants to bore their list with hard content… obsess over unsubscribes… timidly pitch their product once per month… waste time thinking they’re “scientifically” tracking email metrics… all the power to ’em.
As for me?
And my “Email Players” droogs?
We’ll be the ones laughing.
(All the way to the bank — as the foolish ones jump from one bright shiny object to another…)
BTW, I mentioned proof.
The next “Email Players” talks in depth about this.
Specifically, 9 ways to embed layer upon layer of proof in your emails to make your claims sparkle with credibility.
Simply.
Easily.
And, using basically just words.
Go ye here to subscribe in time:
Ben Settle
