Last week, I got a rather interesting email from someone.
This was BEFORE the Street-Smart Email sale (where I sent a bunch of sales pitches out for it over the weekend).
And here’s what it said:
“When i joined your list, I thought i was supposed to get daily email tips. I haven’t seen a single tip (unless you count reading your ads for your Street Smart course.) Am i missing something?”
Hmm.
I had to wonder if he had a point.
So what I did was look up the 10 previous emails starting the day before he sent the above email to me, and behold — here’s what’s there:
- The Marketing Leprachaun’s Pot O’ Gold
(The tip: The power of strong customer service)
- How To Fix The Economy
(The tip: Inspiration and ideas for entrepreneurs)
- Goo-roo Tricks That Backfire
(The tip: Don’t use sales “tricks”, they’ll backfire on you)
- Marketing Nerd Rage
(The tip: The power in creating your own fan base)
- Robbing The Goo-roo Train
(The tip: Avoiding analysis paralysis)
- The Case Against Using Testimonials
(The tip: Don’t always assume testimonials help, test them)
- Email Myths That Kill Sales
(The tip: 8 popular email teachings that are often false)
- Sipping On A Big Frosty Glass Of Shutty
(The tip: Talking too much kills sales)
- Beware The Devil’s Info Products
(The tip: How to identify bad info products)
- “Type A” Marketers Hulking Out On The Competition
(The tip: Personality traits that can help you in business)
Anyway, smells like an awful lot of tips.
In fact, methinks the REAL question isn’t “where’s the tips?”
It’s “how are these NOT tips”?
Ben Settle
P.S. I love irony.
And shortly after the “where’s the beef” email above, Crypto Marketing Newsletter subscriber David Ramsdale sent me this feedback:
(Referring to last week’s tip about getting higher fees)
Mucho kudos to you for handing out the nitty gritty 1-2-3 practical steps to make it happen… like baking a cake. I really wonder if your readers realize what a nifty Mega-Insight you just handed them on the proverbial silver platter — for free!”
cheers, david ramsdale
p.s. great physical newsletter, keep it coming! d
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