Do you ever struggle writing headlines?
If so, methinks I got just the tonic you need to take the “sting” out of the process for you.
Check this out:
A few years ago, I had a major case of “headline block.”
I was writing a sales letter for a top Internet marketing genius (a real guru, not a goo-roo) and he did not allow anything but a copywriter’s BEST effort top to bottom. And so even though I’d written a few hundred headlines for it (I got a bit obsessive…), I knew NONE were up to par and would be rejected.
Then out of the blue he made a suggestion.
A suggestion that quite literally changed the way I write ads.
What was his suggestion?
“Check your bullets. The headline might be hiding in there.”
Boo-YAH!
Why didn’t I think of that?
So I went through the 50+ bullets I’d written for the ad and there it was. No… not in its final, “polished” form. But the germ of the headline was there. And it only took a few tweaks to turn it into the headline that’d close the deal.
The point?
Your headline really is nothing but your best bullet.
And if you’ve written your bullets correctly, then chances are you’ve got yourself a shiny, sparkling, candy-like headline already waiting for you.
Go back and check ’em out.
It can save you a LOT of time and grief.
And hey, if you don’t know how to write bullets, then just crack open the next Crypto Marketing Newsletter issue which goes to print August 1st.
It’s ALL about bullets, baby.
Most of my ads average well over 50 bullets.
(One ad has almost 200 bullets!)
And this issue reveals the 12 ways I use to pump ’em out.
You can subscribe over at:
Ben Settle
