I recently did some “informal” market research.
By that I mean, I have been asking men and women a question, and noting the reply to further show the differences in the way men and women think, ponder, and, yes decide to buy stuff.
And that question is:
“Would you rather be bored or depressed?”
Every guy I’ve asked this to has said:
“Bored!”
Why?
Because most dudes (unless they’ve got some kind of chemical imbalance going on, etc) just can’t be bothered with depression.
For one, it accomplishes nothing.
It also holds us back from our objectives.
And, well, why so serious?
(Besides, how are you supposed to conquer the world if you’re too depressed to get out of bed…)
But, what about women?
It’s the opposite.
In fact, yesterday I asked this to my ex-copywriting apprentice, and she (predictably) answered…
“I admit it… depressed.”
Just as every other chick I’ve asked did.
And yes to the naysayers:
I realize if I asked enough other people, I’d have run into a few guys who would prefer wallowing in withering depression and a few chicks who prefer going mad from mind-numbing boredom, let’s keep some context here…
The point?
Don’t let the media lemmings fool ya:
There are stark differences between men and women. Women, as much as some may act like it are not men. And men, as much as many of them act like it, are not women. Two totally different biologies, secreting totally different amounts of different chemicals, with totally different objectives.
(Like wanting more freedom vs more security, for example.)
Argue this all you want, my little Droogie.
Deny it all you want, if you wish.
But, as a marketer, knowing the difference between the way men and women make buying decisions can put a lot of extra rupees in your chubby little piggy bank. On the other hand… not knowing (or foolishly denying) the differences (and how to exploit those differences in your emails and ads) is robbing yourself of sales.
Maybe even LOTS of sales.
Which brings us to….
(drum roll…)
The May “Email Players” issue.
Inside its not-so-hallowed pages contains a valuable lesson on how to sell to women (if you’re a guy and don’t think like a chick) and how to sell to men (if you’re a chick and don’t think like a guy).
Very important information.
Information that can enrich and enlighten you.
But, she goes to the printer soon.
So hop to it if you want in in time here:
Ben Settle
