Lots of people complain about “info overload.”
And really, I don’t have much patience for it.
This is why the “Email Players” sales letter — www.EmailPlayers.com — makes it abundantly clear that people who buy everything and never actually USE the info (and just whine like mules about “info overload”) are not welcome.
For one thing, they’re buying into a myth.
What do I mean?
Well, people who actively build their business don’t get info overload. If you’re implementing info that’s making you money then chances are you’re not overloaded with info… you’re UNDERloaded with it. It’s like pay-per-click… when you get an ad that makes a profit you don’t complain about spending too much, if anything you complain because you can’t spend more!
And so it is with good information.
If you use it, it can make you money.
If it sits on a shelf, it won’t make jack.
That’s why it’s easy to tell who’s serious and who’s not.
Serious people WELCOME good info.
Non-serious people complain about it.
It’s hard for me to understand people like that.
But there it is…
Ben Settle
P.S. The first “Email Players” newsletter goes to the printer tomorrow. If you want in before it ships, subscribe today while there’s still time:
(It’s PACKED with info, if that’s a problem, don’t bother…)
