Let’s talk about politics.
No… not the partisan kind.
The copywriting kind.
Here’s what I mean:
A few days ago I started a thread on Lynn Terry’s discussion board (in the copywriting section) about who has the better copywriting team — John McCain or Barack Obama?
Now, this isn’t about who anyone LIKES better… but who has the better ads.
The point being, obscene amounts of money are being spent on these ads, and it can be useful to see what they’re doing to try and persuade (sell) large numbers of people to vote one way or another. (Even the bad stuff can be useful as an example of what NOT to do).
Anyway, if you’d like to sound off on this, go to:
Ben
By the way…
In my “Copywriting Grab Bag” book (currently being revised)… I spend an entire chapter on a persuasion “trick” politicians use to scare people into voting for them. A method that, while often used for bad purposes, can also be used legitimately for good purposes (and in a way that is 100% ethical and welcomed by your readers).
To join the notification list for when it’s ready, go to:
