A while back the great marketer Ted Nicholas did a bunch of tests that showed ending your prices with 7 converted best.
And since then, a lot of people only use 7’s in their prices.
Yes, even elBenbo does.
Although, I do it for different reasons — I just like the number. That’s why I use it in my novels, too (each novel has 14 chapters broken down into 7 parts).
Anyway, does 7 really out-convert other numbers?
Probably for some people it does.
But, one of the things I loved about the System Seminar teaching Sean D’Souza did back in 2008 is when he mocked the whole idea of always using 7 in prices saying:
“It’s not really the number doing the selling”
And, I 107% agree.
If you know how to structure your offers and funnels, and realize how people like to be sold (everyone loves to buy, but a lot of people hate being sold to) you can put any number you want and you’ll see lots of sales.
Enter Sean’s new eBook about pricing.
If you buy the premium version of it (which only costs $3 or so more than the regular version – ooh) from my affiliate link below you’ll get that invaluable System Seminar training (which is not easily found anywhere else, in fact I had to send it to Sean, he didn’t even have it!) as a bonus. You’ll also get a copy of the Freedymfest presentation I did a few weeks ago (a 23 minute video showing briefly how I use Sean’s methodology and a daily email to get my work day down to 15 minutes if I want).
But you’re running out of time.
These two bonuses vanish at midnight (pacific time).
Grab Sean’s eBook and the bonuses here while you can:
Ben Settle
