Last Fall I got to yapping with a winemaker.
When I told him I did Internet marketing his eyes lit up and he practically begged me to give him ideas on how to sell his wine online. In fact, he offered to barter with me — giving me free wine in exchange for consulting.
But alas…
Being a newly minted wine snob, I turned him down.
(He only makes white wines, but I don’t dig on the whites.)
Anyway, his first response was:
“I know I should get my Facebook page up…”
Sigh.
Unfortunately, I didn’t have time to edu-ma-cate him on how a fruitcakebook page is the LAST thing he needs. That’s like sitting at the kid’s table trying to out-scream thousands of other people for attention, while the REAL business is being done at the adult’s table.
Like email, for example.
What he really needs to do is build a list.
Email it daily.
And, ask for the sale each and every time.
Just like the dude I analyze in the June “Email Players” issue does.
He sells $30 million of wine each year.
Using nothing but:
1. A squeeze page
2. Daily emails (often 2 emails per day)
And, he only ships twice per year.
Try doing that with fruitcakebook.
Or, any other social media.
This puppy goes to the printer in 9 days.
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Ben Settle
