“Email Players” subscriber Nathan Tschappler drops some sobering news for accountants and people studying to be accountants:
(As well as giving your Pal some props…)
Ben
-not to put you on a pedestal but I can’t begin to tell you how much you have changed my life.
Here’s the good ‘ol Elbenbo scorecard.
1. I used to care a lot more what people thought of me – Mostly Fixed.
2. I used to be much more virtuous/virtue signaling in the Lair and was therefore boring… -somewhat fixed.
3. I used to think that flashy/sexy objects were quite flashy/sexy. -mostly fixed
4. I used to defer to what the girl thought. -mostly fixed
5. I used to be a “omg funnellssss” sort of person. – all fixed
6. I used to be less punctual – mostly fixed. (even to the point where I overestimate how long it will take me to drive)
7. I searched for knawledge on business for 3-4 years. And then you told me that business is simple and the market is all that matters.
On an unrelated note, I just finished paying off my student loans.. “Chains, I command you to loosen from me”
But yesterday the head of the accounting school I went to, posted on FB with this ominous message:
“Very reputable sources estimated that 40% of the accounting jobs will disappear over the next 5 years and the industry will be unrecognizable by 2022. (due to blockchain and computers and artificial intelligence etc.) and even the national head of the CPA organization agrees with this.”
-maybe that expensive piece of paper isn’t worth quite as much as I was told? shockerz..
Can’t help but wonder where I would be if I had spent tens of thousands and thousands of hours studying copy and marketing.
Anyway, time to gird my loins and take responsibility for my life before the next 5 years comes by.
I suspect it ain’t just accountants that are screwed.
A lot of professions are going to feeling the sting of their degrees becoming worth less than a roll of toilet paper.
The solution?
Learning how to sell.
And persuade.
And, be able to do it in multiple mediums.
For example:
I focus on email. But, everything I teach (more or less) about selling with email works in any other kind of communication or sales medium — like YouTube (I have at least one student who simply applies what I teach about email directly to YouTube), blogging, podcasting, copywriting, public speaking, webinars, and even phone and face to face selling with a few adjustments.
If you want to learn my wiles, check out the “Email Players” newsletter.
It’s pricey depending on who you ask.
But, the information inside works.
(If you work it, and not let it sit there unused).
The next issue shows you not just email info, but an overall business model you can adapt to the Internet I have been basing my own business model off of for years, without complicated hundred-step funnels, pricey software, or having to stress and strain over your “OMG MY FUNNEL!”
It goes to the printer soon.
If you want it, subscribe in time here while you can:
Ben Settle
