A real life story for the ages:
Many years ago, when McDonalds was founded, its owner Ray Croc was — from what I understand, at least, after hearing the great Dan Kennedy teach about it — was utterly and completely against offering breakfast. In his way of thinking, they were a burger business, selling burgers, to people who eat burgers, when people eat burgers.
And, he was successful doing that, no doubt.
But then one day, McDonalds started offering breakfasts.
And, it not only radically changed the entire franchise and the entire fast food industry… but breakfasts have turned out to be such a popular, profitable, and in-demand menu item, they now offer it all day.
The lesson?
There are many that come to mind.
And, one of them I write about in exquisite detail in the upcoming 100th issue of the “Email Players” newsletter, as applying this principle was — with no exaggeration — what propelled my jolly & happy gluteus assimus from the mid 6-figures per year in sales business right smack dab into the 7-figures per year in sales going on my 3rd year straight.
This 100th issue is quite the doozy.
And the deadline to get in on it is Halloween.
Here’s the link to subscribe while there’s still some time to get it:
Ben Settle
