Social media blah blah blah.
Everyone’s an expert at it.
And if you ask some of these “experts”, they really do believe Twitter and FaceBook are the 8th and 9th wonders of the world — the twin messiahs that will usher in a new age of business peace and prosperity.
I kinda don’t think so, chief.
Yes, they have their uses.
But the REAL profits are not made on Twitter or FaceBook or any “social media” site.
They’re made with ANTIsocial media.
Media that’s one sided conversations.
With little or no interactivity.
Take for example…
* Direct mail
Last year I briefly worked with one of the top direct mail consultants on the planet. He routinely was mailing something like 50k postcards per week selling a “how to make money in real estate” product.
Real estate?
Isn’t that dead?
Not in direct mail apparently…
* Magazine ads
I remember a few years ago, Dan Kennedy talking about a small display ad for men who want to be taller, how it had been running non-stop since… before he was even born!
Just chugs and chugs along, year after year.
Decade after decade…
Try doing that with a Tweet.
* PPC ads
Even though most of the goo-roo fanboys are banned from AdWords (how are those sneaky little “ninja tricks” working for ya?), that doesn’t mean PPC isn’t kicking major gluteus bootyus.
There are people doing HUGE numbers with PPC.
Yes, even with all of PPC’s silly rules.
Like it or not, you’ll build your business far faster regularly mailing a list of 500 email subscribers than you will with lobbing tweets at 100k twitter followers all day (assuming you know what you’re doing, of course…)
Awright.
Enough!
I’m not totally knocking social media.
After all, I use it myself.
But it’s like sitting at the kid’s table trying to out-scream each other for attention, while the REAL business is being done at the adult’s table.
That’s my opinion, leastways.
And methinks the numbers agree…
Ben Settle
P.S. Of course, my favorite antisocial media marketing tool is email. If you know what you’re doing, you can profit quite handsomely even from a small list.
I’ve taught many others how to do it.
And can show you how to do it, too, at:
