The big news last week was Virtue Signaling & woman pedestalizing comedian Aziz Ansari being taken to task by a girl who suggested he secksually assaulted her.
My opinion?
I’ve read a lot of women commenting on it saying it wasn’t assault (and basically describes a typical date with an awkward mush cookie with zero game whatsoever). And, my first thought after seeing all those opinions was, it would have been highly amusing if, instead of apologizing (did he learn nothing from Bill Clinton?), Aziz had played the race card — making the Virtue Signaling media and Facebook keyboard pundits have to choose between rooting for the fake racist vs the fake secksual assaulter…
Wait… what?
You wanted my *marketing* opinion, not social opinion?
All right, in that case, I’ll just say this:
Recently, “Email Players” subscriber Dottie Reynolds observed:
(when seeing a smiley face emoticon next to a privacy policy link on a landing page)
“I couldn’t scroll past the emoji on the landing page. Grown men don’t use emojis and expect to be taken seriously.”
And, I suspect if Aziz Ansari (being a Virtue Signaler) was a copywriter, he’d plaster fill his ads and emails with emoticons.
Not to mention LOL or LMAO or ROTFL, etc.
Let’s call it Aziz Ansari copywriting game.
Can work for chicks selling to chicks.
(I used ‘em in weight loss, it seemed to work.)
But men selling to grown men?
Especially in the golf niche (the page Dottie saw) — comprised of 60+ old guys?
Not so much.
Anyway, that’s my opinion.
Take it to heart, ignore it, or set fire to it, if’n you want.
More:
Any man who struggles with this sort of thing (Virtue Signaling to girls and getting friend-zoned, etc) would benefit reading the February “Email Players” issue. It’s all about the connections between the dating world and the business world… between getting a good woman and a good client… between being attractive to the women you want and attractive to clients and customers you want (while repelling the ones you don’t)… and the list goes on.
In the meantime, to learn my email copywriting ways, go ye here:
Ben Settle
