An inquiring mind wants to know:
“Ben, does ‘Email Players’ work for professional services or is it just for info products?”
Survey says…
Yep.
And, I’m gonna prove it to you.
Below’s a testimonial from marketing consultant Steve Gordon. He was an “Email Players” subscriber in 2011 and left shortly thereafter. Then, he decided to mend his wicked ways and give my methods another go.
Here’s what he said:
I was an Email Players subscriber for a few months at the end of 2011. Tried the daily thing with absolutely no results (my fault, not yours). Mostly my offer stunk…I was basically asking people to reply to schedule my version of a free consultation.
Fast forward to October 19th, 2012…
Decided to give it a go again.
This time with a link to a sales page for the free consult (not a great sales page either).
Also shortened the emails (150-250 words usually).
Well, things have changed.
Almost instantly (within the first week), I started getting response.
This is from a small list (less than 2k) that had been almost dormant before.
Long story short, I’ll do more business in the first quarter than all of last year combined. All of it driven by daily (every weekday) emails. I get unsubscribes now, but the RIGHT kind…I’ve got way more engagement with my list. I get personal responses everyday from the emails I send, which allows me to strengthen relationship with those people.
It’s shortened what is normally a loooonnngggg sales cycle.
I’m not selling product…I’m selling professional services…to business owners…most of my competitors think it obnoxious and intrusive to mail busy people so frequently.
(I hope they keep thinking that!)
Anyway, just wanted to say thank you!
BTW, Steve also sent me another email saying:
“It’s to the point now that my wife asks me …’have you sent your email today?’ She knows it’s money!”
True ‘dat.
So, do my methods work selling services?
The proof is in the doing:
1. Subscribe to the “Email Players” newsletter
2. Follow my instructions (straying from my system is the path to the dark side. SPURNING me leads to frustration… frustration leads to mistakes… mistakes lead to no sales…)
3. Be persistent & consistent
The rest takes care of itself.
Subscribe here:
Ben Settle
