True story:
While back my pal Ryan Healy wrote an article about how scientists discovered reacting to a never-ending stream of “information bursts” (you know, like checking your email…) literally “excites” your brain to the point where it dumps dopamine into your system — the stuff that creates feelings of happiness.
It makes you feel goooood.
And the MORE you release it, the MORE you crave it.
And the MORE you crave it, the MORE you want to keep doing whatever caused ye olde “pleasure dump” in the first place.
I’m no health goo-roo.
And maybe I’m just watching too much “Breaking Bad.”
But know what this sounds like to me?
Checking email is like taking drugs!
Freaky, eh?
But at the same time, it sure explains why so many of my “Email Players” subscribers are kicking gluteus assimus (I have an ever growing stack of testimonials from the Email Playerdom — which I always release towards the end of the month to promote the next issue).
What can I say?
People love a good email.
They look forward to it, even.
And, yes, their brains FEEN it.
They need their fix, Heisenberg.
Give it to them.
The stipulation is this only is the case if you do them right.
Hardly anyone does them right.
Most people simply don’t know what they’re doing.
Enter the “Email Addiction” mastermind later next month I’m doing with my pal, professional copy chief, stand-up comic, and copywriter extraordinaire Kevin Rogers.
Here are the details:
It’s going to be on October 24-25, 2016 in sunny St. Petersburg, FL.
(hotel to be determined)
Price: $3,995.00
So it’s not cheap, nor is it for cheapskates.
And, seating is limited to just 6 people.
That means very small, very intimate (ooh yeah baby), with lots of personal help/attention.
Thus, we are not just letting anyone who applies come.
If you want in, you have to apply first.
Not only do you need to tell us about your business and market (there’s a chance we can’t even help you, depending on your situation, offer, list, etc — a cold hard fact some people are just going to have to accept) but also why you should even be allowed in the room at all. Especially if, it comes down to accepting you and someone (or several other someones) competing for the last spot.
I’ve been wanting to do something like this for years.
It’s my Ninth Symphony, babycakes.
And, there are only 5 of the spots left.
(As of this writing, and we haven’t even heavily promoted yet…)
Here’s where to apply:
https://goo.gl/forms/ZFfw9zzsbUsqiPQA2
Good luck…
Ben Settle


