Lately, I’ve been getting this question a lot:
“Ben, what kind of conversion rates do you get?”
I get why people ask this.
Especially newer people.
But really, it’s the wrong question to ask.
Truth is, my answers to this question are 1000% irrelevant to anyone else but me, just as someone else’s answers to this question are 1000% irrelevant to anyone else but them.
Why?
Think about it this way.
Imagine two businesses tracking conversions.
Let’s assume all sales are 100% profit, and business A sells a $19 product to a list of 1000 people, and gets 100 sales — that’s a whopping 10% conversion rate and $1,900 in profit.
Not too shabby is it?
Let’s face it… that’s a HUGE conversion rate!
Business B, on the other hand, sells a $1,900 product to a list of 1000 people and gets just 3 sales (a nearly non-existent “conversion rate”) — but banks $5,700 profit.
Which would you rather be?
Which makes the most money?
This is why the ONLY person your conversions mean anything to is you. Especially since, for example, raising your price might result in less conversions but MORE profit.
Even looking for a “benchmark” conversion is pointless.
There is none.
The only conversions that matter are yours.
Not mine.
Not some goo-roo’s.
And not anyone else’s for that matter.
More:
I’m also convinced that almost everyone who does reveal their conversion rates (I never trust anyone who does — unless they have a legitimate reason to) is flat out lying or, at the very least, being intellectually dishonest. (i.e. they claim huge conversion rates, but fail to mention how it was to a list of 100 people or something statistically irrelevant).
Bottom line?
Focus on your sales and ROI.
Not necessarily your conversion rates.
Everything else will take care of itself.
And yes…
I believe the fastest and most reliable way (in my opinion) to increase your sales and ROI online is with the lowly email.
It’s fast.
It’s cheap.
And, once you get the hang of it, easy.
You can learn my system at:
Ben Settle
