Sorry copywriters.
But you’re now almost as useless as tits on a bull.
At least, to entrepreneurs who understand (1) the power of email and (2) how much more profitable *speed* is over grinding perfectionism.
Prove it?
Behold… from “Email Players” subscriber Carl Juneau:
Yo Ben,
I just did a quick caveman launch Ben style (TM) and it worked again. WITHOUT a sales letter. Here’s what I did:
Free + shipping t-shirt by the mail offer = 112 sales.
All 112 got the t-shirt + 2-page crap letter that explained the offer (I wouldn’t really call this a salesleter, wrote it in 20 minutes).
Made 18 sales for a 49,95 $ a month continuity offer. Based on previous members, those are worth $200 each.
So that’s a 16 % conversion rate for $3600. Not bad.
Best part is really WITHOUT a sales letter. Just write them emails and put an order link in there.
Can it get any easier? Boy this is easy.
I guess that pays my subscription to Email Players for another 37 months.
Yeppers.
This is why people who implement “Email Players” don’t complain about not being able to “afford” it because it pays for itself several times over.
Moral of the story?
A sales letter ain’t nearly as important as copywriters preach.
They used to be.
But with email, it just ain’t so.
No…
I’m not saying not to write a good sales letter. But to obsess over your precious copy like Gollum stroking the One Ring in his cave of gloom is a waste of your life. Get your offers out there with email first, then worry about the sales letter (if you think it’s worth your time — and don’t be surprised if it ain’t).
I know this is blasphemy online.
Maybe that’s why it’s so fun to write about it?
Whatever the case:
My boyz & girlz in “Email Players” are kicking butt online.
Join us at:
Ben Settle
P.S. If you want to learn the process Carl used to launch his product using just email, I wrote about it in the December 2011 issue. Back issues are for sale to current “Email Players” subscribers.
