Not long ago, I saw a screenshot of a tweet that said:
“I was shocked to discover that my friend is marrying the man she advised me to break up with.”
And it got me to thinking about how, one of many reasons I’m immune to shaming & gaslighting by the really cranky variety of feminists I sometimes hear from, who run around behaving as if men are inherently abusive, sexist, while they are all inherently pure as the driven snow… is because of my stint as co-owner of an info publishing business in the diet niche targeting overweight women.
I was good at selling to that market, but I never enjoyed it.
Do enough research in the diet niche and it takes you to some really dark places.
But one thing that quickly became apparent during the research and selling to that niche was how much of the frustrations our female customers suffered were not from men at all… but from each other. Many of my most profitable emails were real life stories about women who were trying to lose weight being sabotaged/betrayed/emotionally broken by their female – not male – friends, family, co-workers, etc.
I’d haunt weight loss forums all the time observing the market.
And it was just one nasty example after another of women hating each other. Probably the most profitable one I wrote was an email about a woman’s friends purposely tagging her in her heaviest pics on Facebook just to cruelly demoralize her.
Another one was a woman asking a heavy woman who was trying to lose weight:
“When is baby was due?”
(and right in front of her other friends)
Plus stories about their friend or sister making a move on their man, etc.
It was like right out of soap operas about so-called friends & family.
All real life stories about real people not merely being cruel, but I’d say evil.
Every man who feels the need to pander to and virtue signal about women for clout and likes, or who is intimidated by women (most men these days), struggles to find a good woman… and/or is repulsive to women… should research the diet niche. They will realize women are just as flawed as men, and therefore be far less likely to supplicate and disrespect themselves for the possibility of a scooby snack from a woman they are needy for.
As far as business goes?
If you want more on the paid Email Players newsletter go here:
Ben Settle
