I’ve been yapping away about direct mail a LOT.
Why do I keep going on and on about it?
Two reasons:
The first reason is because next week Doberman Dan and are doing a free direct mail training tele-seminar (actually, he’s doing the work, I’m just holding the clipboard). There will be a pitch at the end, but it won’t be necessary to buy anything to get mucho value out of the experience.
But there’s also another reason:
I flat out think it’s cool!
Yes, now that I’ve done it (and am continuing to do it), it’s like a whole new world is opening up. There are so many things you can do with direct mail you can’t do (not with the same impact, at least) online.
And nowadays it’s almost as easy as sending an email.
Examples?
OK, how about these apples:
- Bounce back offers (i.e. inserting your pitch in the same box or envelope as a product you are already sending someone. This lets your pitch get a “free ride” with a virtual 100% guarantee your prospect will read your ad.)
- Find JV partners (letters have FAR more impact than email)
- Get new clients (did you know Bob Bly, the great copywriting coach, got all his first clients by sending a short letter to a targeted list of potential clients? Again, it’s got IMPACT.)
- Special sales announcements
- Put OTHER business’s ads in your mail and charge for it (this is where other marketers pay you to let their ad ride along with your products or mailings — potentially covering your hard costs, making your mailings free.)
- Generate referrals
- Drive opt-ins to your website
- Profit from JV relationships (same as putting other business’s ads in your mailings, except, instead of them paying you to send their pitch, you share in the profits from their sales)
- Back-end sales
- Customer/client re-activation (this is such a no-brainer almost ANY business can get an immediate cash flow surge just by doing it)
- And so on, and so forth…
So those are just a few ideas.
Frankly, the profit-potential is enormous.
Especially if you understand direct marketing.
Anyway, to see how one of the few remaining direct mail masters does it, check out the free training Doberman Dan’s doing next Wednesday.
Details at:
Ben Settle
