This week’s Ben Settle Show podcast demolishes the silly idea that people buy on price, and how to turn low price-shoppers into high price buyers.
Specifically, Producer Jonathan and I rap about:
- The best way to overcome price resistance when trying to get new clients. (Just say these exact words at the beginning of the conversation and price resistance will vanish.)
- Why I go out of my way to say my products are expensive.
- What to tell someone you’re trying to sell to who keeps rudely interrupting you asking about the price.
- Who Art Jonak is, and why everyone (especially people in MLM) should be studying his teachings.
- The only 3 reasons why people buy a product or service. (And price ain’t one of them.)
- Why even “poor” people don’t buy on price.
- Why the 1985 Yugo is the perfect example of why nobody really buys on price.
- Why even broke people buy $4 coffees instead of making coffee at home for 15 cents.
- What to tell someone who complains about price to you.
- And a ho bunch more…
Download this bizznatch here:
www.BenSettleShow.com/antipreneur
Ben Settle
P.S. Today is also the debut of the show’s new announcer babe Misty Mozejko. Look up her name on Facebook and show her some lovin’ if you like what hear.
