“Ben why is ‘Email Players’ so expensive?”
Came a question this morning.
I often hear variations of this question.
But, it makes no sense to me.
In fact, I argue it’s inexpensive.
That I should charge more.
And, that it’s actually cheap.
How so?
Because it comes out to $3.23 per day.
That’s cheaper than many Starbucks drinks (it’s amusing to think of someone complaining about the price while sipping a $3.75 coffee each day…) and is probably way less than what a bum holding a cup out on the street makes in just an hour.
Fact is, it’s never about price.
Ever.
It’s about priorities.
It’s about having an “investor” vs a “consumer” mindset.
And, it’s about whether or not someone can muster up the balls (it doesn’t take much) to sit down and write an email for 20 minutes 5-7 days per week and invest in their business, or if they will instead find something else more “important” to do — like play on flakebook or watch tv or talk about business on forums & blogs instead of doing it.
But it’s never about money.
Even a panhandler makes more than $3.23 per day.
And lots of people piss that away on daily Starbucks.
More:
At $3.23 per day, sending a daily email using my tips and teachings inside the newsletter should easily pay for itself if you have even a *half* way decent list and offer (and if you don’t then you shouldn’t subscribe anyway — you’re not ready).
Anyway, that’s my opinion.
And, of course, I’m right.
If you got the right stuff, check it out here:
Otherwise, don’t sweat it.
You don’t “need” the newsletter.
And, it’s not intended for everyone anyway.
Ben Settle
