Yesterday’s email caused a bit of a ruckus.
Remember that one?
It was about how I think a lot of copywriters’ websites are making a big mistake by trying to create demand for their copywriting services… instead of simply talking to those who are ALREADY looking for a copywriter.
Well, guess what?
That mindset applies to ANY kind of selling.
Yes, even info products.
Example?
OK, once upon a time I was privy to someone giving a young copywriter an ad critique. The ad was selling a product on how to buy large businesses. The guy who gave the critique said it was a great ad, written well, very good “copywriting.”
But, he then said this:
“The problem is, you have a solution looking for a problem.”
And it was true.
This ad spent a lot of time trying to convince people why they should want to make a lot of dough, why they should want time freedom, why they should want to travel and own cars and boats and houses, etc.
In other words, it tried to “create” demand.
A big no-no.
And had it ran it would have FLOPPED.
But because of the advice, it kicked gluteus assimus for years.
And the copywriter?
He learned a very valuable lesson about selling.
(I know ‘cuz I wrote the original flawed ad – doh!)
Anyway, the point?
Far too many ads are in “convincing” mode… when they should be in “persuasion” mode.
This info has been worth a LOT to my business.
I hope you put it to good use…
Ben Settle
P.S. For more PERSUASION (not convincing) tips, secrets and ideas, check out the valuable free bonuses you get (by instant download) when you subscribe to “The Crypto Marketing Newsletter”:
