OK, so I just saw Sherlock Holmes last night.
Awesome movie, and I highly recommend it.
No… not just for the action, adventure and entertainment — but because I think there’s just an awful lot to learn from the good detective if you’re a marketer and entrepreneur.
Why do I think that?
Well my dear Watson, here are a few reasons…
- Always Has The End In Mind
- Has A Distinct And Likable Personality
- Executes Multiple Strategies Simultaneously
- Fast Thinking In Stressful “Do Or Die” Situations
- Uses Pressure Points & Brain Power (Not Brute Strength) In Battle
- Obsessive When On The Job
- Has All The Right Friends And Connections
- Avoids Using “Black Hat” Methods And “Tricks”
- Pays Attention To Details Everyone Else Misses
- And Lots, Lots More
Frankly, I could do an entire MONTH of emails just on all the ways Sherlock Holmes can make one a much more effective marketer and entrepreneur.
But I don’t want to include any spoilers and ruin it for you.
So instead, here’s your “homework” assignment:
First, watch Sherlock Holmes.
And secondly, note all the things Sherlock does that can be DIRECTLY applied to your business and marketing.
Nonsense, you say?
A waste of your precious time?
Methinks not.
In fact, you want to know something?
Some of the most successful marketers in history were HEAVILY influenced by the movie industry — including advertising genius David Ogilvy and the legendary copywriter Eugene Schwartz. (Eugene Schwartz even insisted marketers watch EVERY movie that makes over $100 million — and it wasn’t for the overpriced candy and stale popcorn, neither!)
So please… go ye forth and watch Sherlock Holmes.
It could be one of the most profitable things you do this week.
Ben Settle
P.S. This may sound obnoxiously presumptuous (heck it IS presumptuous), but you want to know something else I think about England’s greatest detective?
If he were a marketer, I bet he’d use many of the solid and proven principle based methods (that don’t rely on tricks, gimmicks or typical goo-roo nonsense) found in “Crackerjack Selling Secrets.”
You can see for yourself at:
