So I saw “Kick Ass” last night.
What an adrenaline rush!
You simply haven’t lived until you’ve seen an 11-year old girl single-handedly take down the mafia while cussing like a sailor (that remark’s gonna get me in trouble, isn’t it?)
But don’t worry.
I didn’t let all the mindless geeky, fanboy carnage keep me from observing the all-important marketing lesson in the movie:
The power of media publicity.
Here’s what I mean:
The movie is about a teenager who wonders why nobody has yet taken up a cape and mask and stood up for the weak, helpless and victimized.
So he decides to do it himself.
Now, I don’t want to give away too much here.
But after getting beat up a LOT (it ain’t pretty)… he eventually ends up doing something truly brave, which gets the attention of the mass media (including the news and late night talk shows).
He then becomes an overnight sensation.
With thousands of adoring fans, an endless string of wannabes copying him, and even a hit put on him by the mafia!
And you know what?
This can sometimes happen in business, too, when using publicity.
I’m not talking about Internet PR, necessarily.
That’s great for backlinks and SEO, etc.
I’m talking about REAL publicity — getting on “for real” radio shows, TV shows or in magazines and newspapers. Doing this makes you an instant celebrity. Frankly, you can be a total newbie now… but the second you appear on a radio show or pop up in the papers you become an expert in everyone’s minds.
Doesn’t matter how many degrees you have, either.
Nobody will care.
Once you’re in the media you’re “it.”
This is the kind of credibility you can’t pay for.
Ironically, you can only get it free… by using publicity.
Anyway, just something to chew on, true believer.
Until next time…
Ben Settle
P.S. For more about using the media, check out the private Yahoo group set up for paying Crypto Marketing Newsletter subscribers. It contains a ton of sample press releases and ideas I’ve used (it’s not theory) to get lots of PR.
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