You can’t swing a bat without hitting someone online going on and on about “give value!” — how you always have to give value, it’s all about giving value, and you have to appease the blokes and blokes-es-es running around whining about not getting enough value.
People who do it are basically stealing sales from themselves.
And, in this short video I talk not only about why it’s a lie, and what works far better than giving free value ever will if more sales is the plumb you’re after picking.
Here’s the lovin’:
