Once upon a time I got me a commission sales job.
I was selling TV ad time to small businesses.
And on the first day I got a big “ah ha!” idea I STILL use when selling today.
Here’s what happened:
The sales manager gathered us newbies together and basically said we were NOT to hard sell and that we did not need to hype anything up.
Instead, he wanted us to tell the company founder’s story.
The founder was a Cuban immigrant who created this business after watching small businesses struggling to compete with the enormous ad budgets of their big old fatty competitors.
Only AFTER the story were we to yap about the product.
Did this work?
You bet your gluteus maximus it did!
In fact, by the time you were done telling the story, many customers almost didn’t care about price or details or anything else.
Some even bought on the SPOT.
And you want to know something?
Stories like this work even BETTER online.
Quite frankly, it’s not unusual for people to buy from ads that do this right without even reading or hearing (if audio or video) the bullets, the guarantee, or even the price.
The STORIES do all the dirty work.
That’s why they are (IMHO) the best form of “proof” there is.
They eliminate the need for hype, exaggerations or gimmicks. (Let your hoser competitors use that stuff). And, when done right, practically carry the entire pitch by their lonesome selves.
Which brings me to the point:
Recently, I sat down and created a special audio lesson on EXACTLY how to tell stories that sell.
There’s a bit of a “science” to sales story telling.
And it’s not as obvious as it may seem.
Which is why, included with this audio, are 5 real life examples of these kinds of stories, too. That way, you can see exactly what makes them “tick” and can use them as guides for your own ads, emails, blog posts, podcasts, videos or however you sell.
But here’s the thing:
This audio is NOT for sale.
I’m ONLY giving it away free.
And I’m only giving it to people who subscribe to my Crackerjack Selling CD Club on “launch day” next week (Tuesday, November 3rd).
To be notified when it’s ready, go to:
Ben Settle
