Not long ago, a bloke replied to one of my emails with the subject line “donkey balls”, followed by this message of hope & change:
I love your emails, you’re just sending them too often.
I’m way too busy to read each of them every day, so what happens is, they accumulate in my inbox, which gives me anxiety as I’m a zero-inbox freak.
But I also refuse to get off your list because I’m learning how to become a marketing God by applying your exact strategies in my business, so I’m torn.
Elbenbo please, just send them less often.
Much thanks in advance,
Yours in honor and humility.
My answer?
Actually, I don’t have one I haven’t already said a thousands times already. So, instead, I’ll reprint what another reader said around the same time.
(Funny how that kind of timing works…)
It even contains a lesson in and of itself:
Hi Ben
Do people really email you and complain that you send them too many emails?
Aren’t they on your list to learn how to send emails?
Isn’t watching how you mail and what you mail kinda like free training?
You should post a ticker like on the telethons showing the disgruntled clowns tapping their cheeto fingers on the opt out button from your promotional barrage
Looking forward to tomorrow.
Jeff
I agree with Mr. Jeff, my “donkey balls” marketing seems like an Obvious Adams thing to me.
But, the most obvious things are usually the most missed.
Which brings me to the rub:
Page 4 of the upcoming April “Email Players” goes into detail about the why I no longer just do the one-email-per-day thingie that’s become almost trendy for people to talk about these days… and now sometimes do multiple per day when I am motivated to.
It’s a lesson that can put many more pennies in your business’s piggy bank.
Subscribe here if you want it, before the deadline:
Ben Settle
