Not long ago, I sent an email with a list of 24 tips on how to triple your success.
And, one of the tips was:
“#12. Don’t Virtue Signal”
Virtue Signaling is when, for example, someone publicly declares their support or disdain for something just to show how virtuous they are to everyone watching, just to get props, Flakebook likes, and public praise, and no other purpose than that.
It’s especially rampant in social media.
But, it’s certainly nothing new.
In fact, even Jesus railed against it 2,000 years ago about not practicing righteousness in front of people just to be seen doing it, or telling everyone about giving to the needy to show what a swell guy you are, not looking gloomy when fasting to be seen by everyone how much they suffer for their faith, etc.
More:
I’m far from the only person to have noticed how many virtue signalers actually have contempt for the very issues they virtue signal about.
Anyway, so that’s the scoop on virtue signaling.
It’s dorky.
It’s needy.
And, yes, it’s damaging to your business’s box office gross.
And, why I recommended not doing it, even if it gets you short term social points from other virtue signalers on Facebook, etc.
All right, on to the business:
The April “Email Players” issue talks about a topic that, if you apply it, is almost like anti-virtue signaling. And while it won’t make you very popular if you do it (and you will almost certainly have people questioning your sanity), it can make you more sales and build your business bigger than you ever dreamed possible.
At least, that’s been the case with me.
And, I suspect it will be for you, too.
Here’s where to subscribe:
Ben Settle
