The answer is always no:
“Is there a way to order just one copy of just this month’s email players newsletter?”
This is like asking:
“Is there a way I can get in shape exercising in your gym for just one month?”
“Is there a way I can benefit from taking your fish oil capsules for just one month?”
“Is there a way I can be protected by purchasing your insurance for just one month?”
As much as I’d profit from taking all these opportunity-minded peoples’ money, it’d be doing them a disservice. One issue ain’t going to solve their money problems any more than just buying one eBook would or taking one college class would.
Their inner-game has to change, first.
Otherwise, they’re just quitters wasting their money.
(I don’t cotton to quitters.)
Only when they see it as an investment — a skill to learn, hone, and commit to long term, where the knowledge and experience compounds on itself over time, like interest in a retirement account — and not an overnight wealth, one-time lottery win, will they be ready.
That leaves a very small pool of people qualified.
And, that’s by design.
I prefer fewer high quality customers over lots of low quality ones who get most of their advice “FREE!” on Facebook, that I have to babysit and listen to complain due to their obsession with quick fixes, swiping, and cut & paste — craving pre-written emails and templates over timeless principles that work for any product/market (and in other media besides just email).
That’s why I’m a 4 quarters vs 100 pennies kinda guy.
And you know what?
That mentality has served me well lo these many years.
I suspect it can do the same for you, too.
But, the first step is having an abundance mindset (realizing if you sell a quality product, there is less supply of “you” than there are of people wanting to buy what you have) vs a scarcity mindset (i.e. fear losing any and all sales). And then, marketing in a way where you have enough leads where turning them down doesn’t sting.
Enter my “Email Players” newsletter.
Do email right long enough and your problem isn’t having enough customers.
It’s separating the low class jackass ones from the high quality ones.
A good problem to have…
Here’s where to subscribe:
Ben Settle
