An inquiring affiliate marketing mind wants to know:
“If you’re willing to indulge me, why DON’T you have affiliate offers… considering you regularly sell them yourself? I imagine plenty of people would love to promote you if they could get a cut.”
The list of reasons is long but distinguished.
And while my other companies (Learnistic/BerserkerMail & Low Stress Trading) do have offers affiliates can sell… it is true I do not allow affiliates to sell my books or newsletter and very likely never will. And the reason I probably never will has to do with all kinds of reasons, like, for instance:
* Physical products are an absolute pain in the arse to sell via affiliates.
* FTC rules mean me having to “police” what affiliates say, and I don’t have the time or inclination to do that.
* Nexus rules about sales tax that might come into play — at the very least I would forbid anyone living in the Socialist Republics of California, New York, Illinois, or New Jersey from having anything to do with selling any of my offers.
* I am an awful money manager and don’t want to deal with paying affiliates.
* Most important of all…
I preach to the already-initiated, and not the uninitiated in my advertising. And because of that, my sales letters do not appeal to. and my offers are not-at-all suitable for, anyone not already on my list, sold “on” me, and who does not know me or is at least somewhat familiar with how I operate, think, and do things.
For those and many other reasons it has zero appeal to me.
And no, I don’t care about the money left on the table.
Not everything is about money.
I value my time, energy, and emotional bandwidth a helluva lot more than I value money, because without those precious assets, money would mean very little to me. And, ironically, I would have much less of it anyway as a result. Something a lot of businesses who do the solo thing find out the hard way, as they spin wheels and burn out thinking everything is about “response.”
I have, however, been toying with the idea of licensing for years.
I even wrote about my plan for it in my elBenbo Press book.
And eventually I will probably do that sort of thing.
In fact, if/when I decide to semi retire by writing fiction by morning and trade options in the afternoon… I will probably only sell the Email Players newsletter anymore, and then just license my books to some businesses with gigantic lists and deep pockets who can better exploit them than I can, and let them do their thing with them.
Admittedly, I have no idea if/when I will ever do that.
I am simply typing my thoughts out loud here.
As for the offers I am associated with you can sell as an affiliate, they include:
* BerserkerMail
* Learnistic
* Low Stress Trading
Contact me personally if you want to sell them.
Although with Low Stress Trading you’ll have to be a client to sell it.
That’s all for today.
Ben Settle