Sometimes people ask me for a discount.

Usually for The Copywriting Grab Bag or Crackerjack Selling Secrets or even on my direct response copywriting services.

I certainly don’t blame anyone for asking.

My stuff is usually a bit on the “pricey” side.

And my copywriting fees (while I could easily charge much more) are nothing to sneeze at for most people, either.

Still, nowadays I always shoot these requests down.

Why?

There are several reasons.

First, it’s not fair to those who DID pay full price.

Another reason is value.

Most people do not value discounted products. In fact, when I made exceptions in the past, I almost always regretted it. Usually, the customer turned out to be a pain the rumperoo. Or (even worse) they never did anything with the info.

And you want to know something?

Both are unlikely to happen when it kinda “hurts” to buy.

I’ll use myself as an example.

A couple years ago when I bought Gary Bencivega’s “Farewell” seminar DVD’s, I had trouble coming up with the $5k cash to pay for it. I mean, it stung writing that check. (Gary did not allow credit card orders, so you felt it… and you felt it immediately.)

But guess what?

Even today I cherish that product above all others.

I’ve listened to it some 20 times now, and will KEEP going through it at least twice per year for the foreseeable future. I can even directly trace a BIG chunk of my income to that course (it changed everything for me), and it has paid for itself in spades.

Would that have happened if it was discounted?

Probably not.

Most likely I would have watched it a couple times… max.

So many products, so little time, you know?

Anyway, that’s why I don’t do discounts.

It’s not just for my benefit… but yours, too.

Ben Settle

P.S. I also do not recommend buying my products (or ANY info product, for that matter) if it puts you under a lot of financial strain. And I would especially recommend NOT buying from me if you have to go into debt to do so.

I strongly agree with the old adage: