The following question came in from Sunday’s call for podcast questions:
i’m wondering if el benbo has ever considered a waiting list for his email players newsletter like kevin rodgers does with his thing.
i’m wondering if el benbo thinks there are any benefits to limiting enrollment into his subscription newsletter.
is this something he’s considered but ruled out as a business strategy for what he wants to do?
what are the drawbacks?
really curious what his thoughts are on this kind of “close the cart” steategy?
I can’t speak for anyone else.
But, for my business model and goals, it ain’t happening. What good does it do my market to not give them the opportunity to buy? To not be able to start writing emails that make them more sales? To not help make them more successful? Not letting them buy would be incredibly selfish. So I wouldn’t do it for that reason alone.
Now, let me contradict myself:
(I’m good at that)
I *will* create a waiting list after reaching a certain number of subscribers.
Why?
Because it would be too much of a pain in the arse to manage too many subscribers without hiring an Irma (i.e. assistant) to help me, which I don’t want to do. I like being a one-man band — shrieks from the masses that it’s better to have a team and employees, and even a VA, etc notwithstanding. I like my business and life how it is. And, if it stopped being fun because, for example, I’m dealing with too many subscribers asking me questions by email (one of the perks of being an “Email Players” subscriber) that could cause a hit in the quality and enjoyment of my work.
And daddy doesn’t want that…
I’m not saying people with waiting lists are right or wrong.
People should do whatever works for them.
And, I will do what works for me.
Anyway, if you want to subscribe to “Email Players” the doors aren’t closing any time soon. But, the opportoonity to get the July issue before it mails closes next week.
Subscription info here:
Ben Settle
