The answer is related to… Wonder Woman.

In a “round about” sort of way, at least.

Here is what I mean:

I admittedly have had zero desire to watch the Wonder Woman movies.

Nor have I ever cared about the character.

But the movies’ director made some comments recently about how the last movie was shown. And her attitude is in many ways similar to why I don’t sell my print books and print newsletter in digital form despite the harrowing screams of broke goo-roo fanboy types I sometimes hear from who think they know “better” than I do on how to run my business.

Anyway, here’s what she said:

“The truth is I make movies for the big screen. I’m OK with people watching it for a second or third time on their phone, but I’m not making it for that experience. I love the theatrical experience, and I don’t understand why we’re talking about throwing it away for 700 streaming services that there’s no room for in the marketplace.”

Lots of context packed between the lines.

Normies will miss practically all of it as they always do.

But for the discerning types, here’s the point:

In 10+ years of selling my particular kind of print newsletter and my high-ticket print books I know what creates the best learning experience and is far more likely to get consumed, applied, benefited from with forward intent, and kept around the house/office for weeks, months, and years, as well as passed around to colleagues, talked about, and referred, picked up again and read… sometimes even left around offices of big companies like Agora Financial (so I’ve been told by multiple copywriters there, over the years), traveled with in bundles of multiple issues by my hardcore customers… instead of collecting digital dust on a phone or hard drive.

Not to mention the format that attracts the kind of customers I like.

And it sure as hell ain’t downloadable “air” that gets treated like a $13.99 Kindle book.

Something else:

This is an example of letting rules & principles guide one’s thinking.

And not flip-flopping to the kind of reactionary thinking so many cling to.

Rules & principles always work, not just when Google farts or Facebook burps.

They sometimes have to be adjusted, of course.

But rules & principles mean positioning.

And positioning means not having to constantly react.

If anything, circumstances might even react around your business.

A word to the wise is sufficient…