Let’s rap about sales today.
No… not “selling.”
But sales — as in having a sales event.
Sometimes people ask why I rarely do sales.
Is there an ethical reason?
A strategical reason?
Otherwise why not get on the stick and have a sale???
First off, it’s true, I don’t do many sales. But, not because they’re inherently “wrong.” It’s just, in my way of thinking, most people buy when they’re ready to buy — sale or not. (Otherwise, nobody would buy anything from retail stores here in the US all year until “Black Friday”).
Another reason is discounting ain’t selling.
Sadly, many think it is.
But in most cases (especially in my market) the more someone pays for something, the better the chances they’ll USE it, and the more VALUE they’ll likely get from it.
That doesn’t mean I “gouge” anyone.
But I don’t want my products rotting on shelves, either.
I want them to be used.
Otherwise, what’s the point?
However, I do make exceptions when launching new products.
Mostly because I LOVE rewarding action takers.
Just like what I’m going to do with my coming Street-Smart Email System in a few weeks. The regular price will probably be anywhere from $695.00 to $995.00 (haven’t decided yet).
But not for launch day customers.
They’ll get it for at LEAST $300.00 or $400.00 off.
To be notified when it’s ready, hop over to…
Ben Settle
P.S. By the way, this is just how I do business now, and could change. I’ve worked with businesses where having sales is a major (very important) part of the sales funnel.
There’s no one-size-fits-all biz model.
No matter what ye olde goo-roos say.
