A self-described Zoomer copywriter says:
…navigating this online business world full of different business models, ideas, and opportunity. Learning as much as I can, observing what other successful people such as yourself are doing, and trying to find my mission and purpose because I know I was also meant to do something.
I read your emails every day and love studying the way you tell stories, and your intent behind every email.
I kind of see you as this wise old guy who has a lot experience in writing & online business which I admire a lot. I remember watching your interview with Rebecca Matter for your Client-less Copywriter program and thinking, “this guy has life behind his eyes. This guy has done some stuff.”
Anyway to get to the point:
I think you should write a book giving writing & business advice to zoomers such as myself. I think you would play that persona very well and I think you’d do it very well.
Just an idea though, and you clearly don’t have to do it if you don’t want to.
It was mighty write of him to grant me permission to not create such a book.
I will just say this:
Zoomers generally don’t want to hear what I have to say.
Those particular boys & ghouls mostly have to hit bottom before being receptive to my stuff. So they don’t need me to write a book. They need to go broke buying and following the info in everyone else’s books, courses, horse crap first.
I’m like the old timey day preacher with these guys:
I gotta get ‘em lost before I can get ’em found.
On the other hand:
Earlier this year I did some consults for several customers.
And most of them were Zoomers, it turned out. And each and every one of these particular Zoomers was not only extremely savvy and successful in their respective businesses (and not all were even “online” businesses, believe it or not), but in at least one case the guy was selling to Boomers TWICE his age in a very snobby and snooty professional niche.
In other words, as far as MY Zoomers go:
The kids are gonna be all right.
In fact, these guys I talked to will be ruling the roost in 20 years.
I take great pride in that, incidentally, as they were very generous in giving me credit.
Zoomers get a lot of bad PR.
Much of it well-deserved.
But all generations have their trauma bragging and problems. And it’s all fractal, and what’s most important is just doing the right things, long enough, consistently. Do that and Zoomer or Boomer you’re gonna eventually win.
As for specific Zoomer advice for copywriting and selling online?
I’d say read the daily emails, and if you think you’re ready, and aren’t afraid to work and are not looking for “shortcuts” or whatever… then check out the paid Email Players newsletter.
More here:
Ben Settle
