Here’s an oft-asked question:
“Ben, how come you don’t show us links to your sales letters and opt in pages so we can get on your other lists you have written emails for it would be great if you could share the email love with us. Thanks!”
Where do I begin?
Well, for one thing, there’s conversion rates.
If I tell my list where a squeeze page is, and 1,000+ people go toit… and they are not good prospects to BUY (and are just “marketing spies”)… that screws with stats.
So that’s one reason.
Another reason?
Confidentiality.
If it was a client or if it’s in a business I partner in, I have an ethical duty to keep such information confidential if asked (and I’m always asked).
So, I don’t reveal them.
In fact, I don’t even give hints about them.
The exception being to “Email Players” subscribers.
While I don’t reveal exact URL’s or product names (or any other “incriminating” information like that) I show lots and lots of examples from other campaigns I’ve worked or am still working on.
I just do it sans the product name/URL.
So anyway, that’s that.
Speaking of “Email Players”…
Next issue is ALL about how to be entertaining in emails.
An extremely profitable email skill.
(As Dan Kennedy WISELY says, “People buy more and buy more happily when in good humor.”)
Yet, hardly anyone really gets it.
But this issue contains lots of email examples.
And, I break it down into easy-to-follow formulas.
But there’s no time for dilly-dally.
This baby goes to print soon.
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Ben Settle
