Couple weeks ago Stefania tweeted:
“Told my trainer this morning: it’s a point of personal pride that @elBenb0 has never changed a single one of Willis’ diapers nor made a single meal for us – he’s maybe used the microwave once or twice, but that’s it. She looked me like I was out of my mind”
True story about that:
A day or two after Willis was born, Stefania’s parents stayed with us for a few weeks. And one of the first things her dad Julio asked me while on my way out the door, laptop bag slung over shoulder, ready to get some work done on way to my detached office was:
JULIO: Ben, you going to change diapers?
elBENBO: I can change the diapers or I can make the money.
He nodded in agreement.
He never changed any diapers either.
I don’t even think Stefania’s mom Margoth would let him.
And in my case, it’s simply not a wise use of my time.
Especially now, with the economy collapsing, where time is literally of the essence.
Now let me be crystal clear for the wine aunts gasping in despair at this:
If a dad wants to change diapers, I have nothing against it.
This certainly ain’t me shaming anybody.
Some guys have literally no choice, others even like doing it from what I’ve noticed.
But when one learns how to valuate their time — down to the minute — and parse that with the realities of energy output, breaks needed, mental bandwidth expended on menial activities that are not getting you to your goals, not to mention other ticky-tack business-related tasks that can’t be ignored… those multiple blocks of constantly interrupted work flow combined with the time spent wiping up shyt & piss several times per day for next couple years add up to quite a bit.
Same with other domestic chores that gobble up time.
This is one reason why Dan Kennedy’s NO BS Time Management book is so vital.
He forces you to figure out what your time is worth.
Mine is high enough where it’s one of the many reasons why I despise small talk, and possibly also why my output in a month is probably more than most peoples’ output in a year as far as content creation, emails, sales pages written, novels published, etc.
Time really does = money.
Thus the long game dictates my approach.
And not virtue signaling talking points on Twitter or Facebook to appease the wine aunts.
All right, enough of this.
Instead of changing diapers I put that time into high payout activities.
One of which is obviously email.
To learn how I go about it, check out:
Ben Settle
