Piggy-backing off yesterday’s email…
(About only selling “Email Players” as a physical newsletter, and not a digital pdf or whatever), “Email Players” subscriber Tim Mitchum chimes in…
I was just talking with my wife last night as I was reading your “physical newsletter”, telling her how last year I canceled a much less expensive newsletter because they switched to digital. At that point I stopped actually consuming it.
A little side note:
I have noticed three things specifically that have changed about the way I do business since joining Email Players.
1) Profits have more than doubled
2) I include a buy link in every email when answering a prospects questions (why not pitch there also?)
3) I have implemented pre purchase question limit. If you ask 3 questions then you are not allowed to buy. I have found that asking more than 2 questions is simply looking for the reason why it “wont work”, and someone with this mentality will always find it.
How about that?
Not too many testimonials give actual content and value these days… but Tim pulled it off (I found his 3 question limit particularly brilliant, and will be implementing…)
More:
I’ve written about this a lot on my blog.
There are so many reasons why I believe in selling a premium priced product physically and not digitally.
One reason is, ironically, because so many people are preferring digital.
Lemme ‘splain…
Let’s say your market primarily buys only digital.
(Kindle, pdf eBooks, membership sites, etc.)
And, they do this because they hate the clutter, it’s a pain in the ass when moving (it is), and they don’t want a room full of info products and books, or to have to bother selling everything on eBay or giving it away (which is also a pain in the ass dragging all those books, binders, DVD’s, etc everywhere).
So, they go “all digital.”
But, your bad self comes along and refuses to sell digital.
But, you also have a high quality product that really does work and really does solve whatever problems (or grant whatever desires) your market wants.
i.e. people are gonna buy it anyway.
Well, guess what stands out on the book shelf?
(What very well may be the ONLY book on the shelf… impossible to ignore.)
Guess which product is far more likely to be consumed?
Guess which is likely to have more… *impact*?
Not only impact from it being a tangible thing in their hands, but from the intense dopamine rush they get when it arrives by mail (compared to the weak dopamine drip they get when they get to click a link to a pdf… ooh…)
Reminds me of a story Paul Hartunian once told.
Paul is da man when it comes to getting media publicity.
And, he’s a big fan of FAXing press releases.
While everyone else is using email, Internet sites, etc, he is shooting his press releases out by FAX. And, one time, a reporter called him up to interview him. And, during the call, the reporter said something about how reporters prefer emailed press releases.
Yes, even though the reporter just responded to Paul’s FAX.
(And probably has a thousand unopened email releases in his inbox.)
Goes back to the basics, my little droogie:
Ignore what people say.
Observeth what they DO.
Follow that tidy piece of advice and there will be peace.
Subscribe to “Email Players” here:
Your King & Master,
Ben Settle
