Do you “PEE” on your sales letters?
If not, I HIGHLY suggest you start.
Not only will it make your sales letters stick out like a sore thumb from your competition…
… but it will make them far more profitable, too.
And before you even ask:
This is NOT a joke.
I am NOT trying to gross you out.
And I am NOT just saying this for “shock value.”
You see, “PEE” is an acronym for 3 extremely important functions you should strive to include in your sales letters.
These 3 functions are:
1. Persuade
Every great sales letter since the dawn of advertising history has persuaded someone to do something.
Whether it be to buy a product, send for a free report or simply opt-in to a squeeze page.
Whatever your ad does, it must first and foremost persuade someone to do something.
2. Engage
Want to know what makes the truly great copywriters stand out?
It’s their ability to engage their reader.
Luckily, there are a multitude of ways to do this.
Like developing cool hooks, making outrageous predictions, cooking up dramatic offers, or even saying something so downright bizarre it can’t be ignored.
The point is to engage your reader in every page, paragraph, sentence and word.
The more you do this, the more your sales letters will be read.
And the more your sales letters are read, the more money you make.
3. Entertain
This one is a bit “iffy.”
Because, technically speaking, not every hot selling ad has entertainment value.
Plus, if you do this wrong, it’ll likely backfire on you.
But if you can entertain your readers, you will not only bond with them, you will also make yourself more “liked.”
And the more people like you, the more they TRUST you.
And the more people trust you, the more likely they are to BUY from you.
Anyway, there you have it.
Persuade, engage, entertain.
Include these 3 functions in your sales letters, and you almost can’t lose.
Ben
P.S. I was inspired to write this while studying the sales letter for Gary Halbert’s “Boron Letters” book.
You can read one version of this sales letter at:
See if you can’t spot the “PEE” components in it.
