Or, more accurately, *Playboys*
Here’s what I mean:
One of the few people I follow and pay attention to on Twitter these days is Wall Street Playboys?. They are always dropping some wisdom about the realities of being in business.
One of my favorites was the other day when they said:
You cannot “teach” someone to be an entrepreneur. They either *do* or they don’t
Most you can give is the tools
“Be your own boss = myth”
This is exactly why I don’t cater to people in the “make muney online!” niche. Most of the ones I’ve dealt with (especially the few that have somehow slipped past my defense grids and skimmed their way into “Email Players”) simply aren’t business people. They simply don’t have the mindset to not have someone telling them what to do. Thus, why I grow tired of their endless questions that a direct response marketing 101 book would teach them.
It ain’t personal, either.
It’s simply the reality of the situation.
A lot of these blokes would be better off trying to get a better job where they can run errands, jump at orders, and carry reports to their superiors.
Instead, they go around trying to “make muney online!” instead of building a business.
They chase bright shiny objects instead of boning up on the fundamentals.
And, they buy every product under the sun they never consume, instead of seeking out a few key resources they consume over and over, imbibing what they need to know and learn to succeed.
Anyway, I’m mostly preaching to the choir here.
But, maybe someone needed to hear it.
Let’s move on to the fun stuff:
If you are building an actual business and not trying to simply “make muney online!”… if you have the discipline to implement what you learn and not just read, nod, then file it away… and if you have the character to show up every day (at the keyboard) and write one email per day selling something people want using my unrighteous email copywriting system, then my “Email Players” newsletter might be just what herr doktor ordered.
Or not.
Fact is, it’s not meant for everyone.
And, if anything, I will be making it harder to subscriber to eventually.
(For my sake to save time, and the sake of others’ to save their money)
To see if it’s something you can use, go here:
Ben Settle
