Some months back, I got this email from a good old boy:
(Replying to an email when I launched Brand Barbarian)
Ben, you may be correct! You make several interesting points.
I’m not from Missouri – I don’t believe everything I hear and half of what I see. And I was born, but not yesterday!
So, why should I purchase your book and your program? Anyone, including me can put anything on the internet.
Are you a “sheep in wolves’ clothing?” Why should I trust you and believe you?
Credibility, integrity, and honesty are at a premium everywhere from everyone including the politicans on both sides of the isle. I see the lack of these attributes present in almost all occupations, not just politicans.
I can postulate many reasons, in my opinion, as to why the United States is in this situation. One of which is the fault of parents not practicing these attributes and teaching their children to learn these traits from the actions of the parents!
Have a great day!
I think a better question is:
Why would I want to sell anything to him?
He has demonstrated he’d be a complete and utter pain in the arse. I can just imagine this guy’s stupid questions rolling in each day crouched in some kind of rhetoric he thinks is clever, not bothering to read anything he’s even asking about, telling me irrelevant stories about his Great Aunt Martha making soap in the grove back in 1734 to make some kind of point that has nothing to do with what he’s even asking about, and wanting me to constantly prove myself to him to be worthy of getting his business, etc.
I’ve sold to enough of these types to know how they behave.
Their profile almost always looks like this:
Broken, defeated man whose wife sometimes lets him hold the remote control just long enough to feel like he has some control in his life before she seizes it back to watch the Lifetime movie she’s interested in.
He probably tells kids he walked to school in 6 feet of snow, too.
It’s all rather exhausting dealing with these types.
Thus, I not only never sell to them, I kick them off the list.
Yes, there is a lesson here.
And that lesson is this:
When someone like this asks you to give them their own special sales presentation, just for them, so they can finally have some control over something, refuse to sell to them.
Or, even better:
Tell ‘em, “Yes, you are right. You should buy from ___ instead.”
Then send them to a known con artist in your market.
To learn more about my sheep in wolves’ clothing email ways, go here:
Ben Settle
