“You’re going to have your critics. Screw ’em”
-Mike Ditka
I’ve said it before, I’ll say it again…
A day without a scolding piece of crap-hot HATE mail is like a day without sunshine around here. If I don’t get at least one pointlessly negative mindless rant email about what an arrogant SOB I am or whatever, well, I get a bit disappointed.
And you know what?
There’s a reason for this.
A reason that’s also a lesson.
A lesson that’s also an opportunity for you, dear one.
You see, once upon a time, I remember hearing Rush Limbaugh talking about how at least HALF of his audience hates his guts.
No… not just disagree with him.
Not just dislike him.
And not just can’t stand him.
But HATE him.
Yes, them h8’ers sure do love to hate.
And the irony is, all that hate turns into love for elrushbo because that polarization serves to turn on his fan base, who then come to his defense by tuning in and then buying from the advertisers on his show.
It’s the exact same with email, amigo.
Email is just talk radio.
At least, if you do it the right way.
So don’t be afraid to rattle some cages.
Get people MAD.
And, yes, even have people hate you.
It’s good for the soul.
(And also, for your bank account.)
More at:
Ben Settle
