A bloke in France once asked why I don’t use a printer in Europe.
Specifically, for European subscribers to cut costs and (I quote) –
“protect planet earth a bit in terms of carbon footprint.”
My answer at the time:
If anything my righteous carbon footprint is way too small. Especially since I haven’t flown anywhere since Fall of 2018 when I spoke at a couple events on the East coast, and my contempt for travel reached its boiling point.
Thus my carbon footprint is truly rookie numbers.
Daddy’s gotta pump that carbon footprint size back up.
I shall NOT rest until the world is turned into Mordor…
That said, I am a big fan of recycling.
At least, when it comes to emails.
Enter another question at around the same tie about the idea of “recycling” emails that I do all the time, oftentimes making more sales the second, third, or fourth time I use an email than the first time I use it.
Yes, AOC, it’s true.
When it comes to making your bank account greener, recycling those evil emails is just fine.
In fact, here’s another amusing thought:
The cold, hard numbers over the past close to 20 years since I started doing this have proven that if I only reused the ones that “wOrKeD!” the first time I’d be killing my own sales. Especially since, so many of my most profitable emails did bupkis the first time I used them, but pulled all kinds of new business when recycling them later.
Which is why I told him:
Yes, by all means recycle good emails.
It can do wonders for your bank account’s environment.
Of course, to write recyclable emails, you gotta learn how to write them in the first place.
And that is a job for “Email Players.”
More info on the newsletter here:
Ben Settle
