Got asked an interesting question about email.
This person has been reading my emails (via my blog) for a while now, and noticed a sharp contrast between how MUCH content I put out vs my colleagues, peers and, yes, competition. Specifically, while everyone else does longer posts, that are often multiple pages long… mine are short and almost… “thin” compared to everyone else’s.
And the question was… why?
Shouldn’t I be trying to out-write everyone else?
Pump out MORE content?
And spend more time than they do?
No way!
For one thing, I do these mostly every week day.
I miss a day here or there, true.
But I’m more or less consistently putting out something each and every week day — rain, sleet or shine. It’d be nutz over chocolate for me to spend that much time every day on a single email/blog post.
And secondly, I specialize in “popcorn” emails.
What do I mean by “popcorn” emails?
Well, I shamelessly swiped that concept from the movie industry which makes most of its money from “popcorn” flicks — movies that won’t win any awards — but will often be a fun, escapist adventure people love to watch.
That, my friend, is the kind of emails I do:
Escapist.
Fun.
An adventure.
And, yeah, with tips tossed in for good sport.
Anyway, I could drone on forever about email.
Which is why I have a couple detailed trainings on the subject as bonuses for new Crypto Marketing Newsletter subscribers — including an “unadvertised” bonus training I recently did for one of the Internet’s largest home business training websites.
For more info get ye over to:
Ben Settle
