Recently one of my “Oceans 4” droogs and business partners Jack Born sent me a t-shirt from Stone Brewing in San Diego with their “Arrogant Bastard Ale” logo.
I loooooove that shirt.
(It’s even tacked up on my office wall…)
And, he sent it as sort of a funny message:
That I’m an arrogant bastard.
He meant it as a joke (kinda…)
But people have “for real” accused me of this before.
Is it true, though?
Probably.
However, at the same time, a lot of people confuse high levels of confidence in what you know you’re good at (and demonstrate you’re good at) with arrogance — usually out of jealousy, pettiness and feelings of, uhm, inadequacy…
Either way, I’m in good company.
Take the great late night TV host Johnny Carson.
My droog Doberman Dan referred me to a documentary about him.
And, that guy was the MAN.
All today’s talk show hosts model him.
And, sort of worship at his late night alter.
(Admitting they mimic him.)
He was truly one of a kind.
(Plus, he’s also from the midwest like I am, too — a lot of us arrogant bastards seem to come from the midwest…)
Anyway, the best quote from the documentary was:
“I was raised as a kid that you should always be modest. But unfortunately in the entertainment business that doesn’t work if you don’t have a certain amount of ego… that doesn’t mean cocksureness… it means a confidence in your ability. That I know what I do, I do it well, and when I go out in front of an audience I know that I am good. If you don’t have that attitude then you shouldn’t be up there.”
That’s what I’m talkin’ about, JC.
False modesty never gets you anywhere.
On the other hand…
Confidence… in knowing you’re good at what you do… in believing that you’re product is the best… and, that, as a result, you can sell it, will get you everything your greedy little heart desires.
It’s ALL about selling, babycakes.
Selling is the world’s highest paid profession.
And online marketing IS selling.
But, here’s the irony:
Most marketing books and courses don’t really teach selling. They teach tricks and tips and tactics — but rarely do they teach you the *psychology* of selling that works across the board: Online, direct mail, belly-to-belly, email, copywriting, phone sales, selling from the stage, campaigning, negotiation… and the list goes on.
It’s something I spent hundreds of hours learning.
(And still am learning.)
Through years of painful “trial & error”.
And, via distilling the 101 best sales methods I personally use (that work for anyone — introvert or extrovert, online or offline, and even if you can’t sell ice to eskimos now) into one easy-to-follow guide.
The result?
I wrote these 101 methods down in a book called:
“Crackerjack Selling Secrets”
It started off as my own personal selling “cheat sheet” with 101 easy and ethical ways to sell almost anything, to anyone (online or offline) — without struggle, frustration or using any black hat or manipulative nonsense.
The book soon became an instant hit.
In fact, it originally sold for $97.00.
(And even then people thought it was a bargain.)
Since then, it has become sort of a “cult classic” amongst entrepreneurs and has gotten rave reviews from some serious players. Like, for example, Ken McCarthy. (7-figure copywriter, seminar promoter and one of the “founding fathers” of Internet marketing — having been the original mentor of many of today’s so-called gurus) And John Anghelache. (Another 7-figure earning copywriter who’s clients include Gary Halbert, Joe Vitale and Yanik Silver). And Jen Jolan (Who is the #1 selling weight loss author on Amazon). And Gina Parris (Peak performance coach to professional athletes, and world class market traders and entrepreneurs) And Greg Perry (The most published author of computer books on the planet, and top eBay power seller)
And the list goes on…
In other words:
It ain’t a bunch of theory.
It ain’t a bunch of boring content that never gets to the point.
And, it ain’t a long read.
Instead, it’s fast… designed to be read in one or two sittings… and, the info applied the same DAY, if you want.
(To any kind of sales you do.)
Again, it used to sell for $97.
But today the eBook version is just $19.
You can download it here:
Ben Settle
